Background: As a premier wealth management firm, Global Wealth Partners provides financial advice and consulting to ultra high net worth individuals across the globe.
Problems: Hard to navigate site, confusion about divisions being separate or apart of GWP, financial industry terms and concepts need to be understood by all, and website needs to be accessible on mobile phones.
Solutions: Brand style guide was created to unite the growing divisions and to help the user recognize they are on a GWP web property. User testing helped to shape the Information Architecture and plain voice tone of written copy. Wireframes and then full-color designs were iteratively fine tuned for a more intuitive user experience. Website was developed and designed on a responsive framework to allow for rapid future dev needs to meet the needs for future mobile devices.