Resume

Sarah Lorenzen

VISUAL UX DESIGNER + FRONT END WEB DEVELOPER

T: 650-435-3682     E: sarah@slorenzen.com     Web: www.slorenzen.com

SKILLS

  • UX User Experience Design
  • Sketch, Photoshop, Adobe Creative Suite
  • Wireframes, Prototypes, Research
  • Interaction Design, User Testing
  • HTML, HTML5
  • CSS, CSS3, Javascript, PHP
  • Google Ad Words & Analytics
  • Bootstrap, Foundation, Wordpress
 

EXPERIENCE

Principal UI/UX Designer
AutoFi
11/15 to 08/16

Created the branding and entire user-flow with visual designs from scratch. Designed the web app mobile-first, targeting smartphones and iPad users. Wrote specs and documentation of all design designs and created the User Experience testing plan. 

Sr. Visual UI/UX Designer
Hotwire - Aquent (Contract)
08/15 to 11/15

Overhaul the design and user experience of the main Hotel Shopping user flow - affecting Homepage, Hotel Search, and Search Results. Ported over existing Spring design to a responsive Angular and Bootstrap framework. Adjusted all assets to be adaptive to responsive breakpoints. Iterate designs through user testing and split a/b testing. Created template assets for design team to improve overall design processes. Championed the Living Style Guide/Pattern Library. 

Visual UX Designer
Amazon Education - TenMarks (Contract)
03/15 to 08/15

Shape the look and feel of TenMarks in both online and offline venues. Collaborate with marketing and management teams to understand K-12 needs and translate written or verbal positioning into look and feel, and drive the design of the emails, marketing website, trade show booth, collateral, presentations, etc. Design and develop cross-platform marketing campaigns and responsive design landing pages optimized for the customer experience.

Webmaster 
(Web Designer / Developer / SEO)

Reliant Funding
10/14 to 03/15

Key participant in web management, operation, and growth. Focus on conversion optimization, lead generation, and paid campaigns. Enhance visitor experience, propel incremental revenues, and consolidate learnings from data. Translate business requirements into technical specifications and design. A/B Split testing achieved considerable ROI & growth in Qualified leads. Optimized website resulting in 4s speed savings for avg. page load of 1.5s. Total site redesign for conversion.

Web Designer
/ Front End Developer

Sarah Lorenzen Design
02/11 to Present

Design and develop brands online visual presence to best make an impact. Serviced small to medium sized businesses in B2B and B2C sectors. Develop Content strategies to best fulfill their marketing goals. Get them noticed online and found in Google. Serviced clients with web design, development, social media marketing, adwords campaign management and general graphic design creative services.

Sr. Web Designer
/ Front End Developer

Dog & Rooster Inc.
01/12 to 10/14

Established protocols and standardizations of their Responsive design practices and SEO monthly maintenance packages. Created a more efficient and extensive QAR/debug and launch protocols for each site. Brought Website Optimization services to their clientele. Created Responsive Design training materials for their overseas programming staff.

Web Designer
Hess Connect
01/09 to 01/11

Tripled their customer base. Increased brand awareness and interactions through SEO, Social Media Marketing. Redesigned entire brand's image: Social Profiles, Website, Print materials.

 

EDUCATION

User Experience Design & Research

Web Design & Development

Search Engine Optimization

BSc. Business Administration

General Assembly

Treehouse.com

Distilled University + Moz

University of Phoenix