AutoFi - Web App
Create from scratch the design and user experience of the AutoFi Financing Brand Identity and user flow - impacting the WebApp, Transactional Emails, Marketing site, Dealer Portal and Dealer site integrations. Iterate designs through remote and in-person user testing, split a/b testing.
Visitors come to this App Index page pre-primed, from Dealer's website entering the Online Financing Flow.
Focus is on ease and speed of the experience, as well as trust.
- - Car graphic is animated from small to large along the roadway
- - Cloud with vehicle details