Pink Barre Studio
Background: Pinkbarre is a womens' boutique fitness company with gorgeous studios, premium retail and a strong community. Target audience is women aged 25-55 living in upscale urban areas who will spend money on a boutique fitness class. Clients are sophisticated, health conscience, and discerning.
Problems: Very few come to the website, Brand Image is not sophisticated, Business is not visible.
Solutions: Thorough competitive analysis of regional Barre studios exposed opportunities for Pinkbarre to differentiate themselves from their competitors. Remote testing led to personas to champion the brand. The responsive website and logo design gave them visibility and sophistication in design on any device the user wanted. Strategic partnership with Mindbody got them noticed for Barre in their area to new customers.